Sam Sethi – Blognation Funding Web of Lies

One would need a secret agent decoder ring to untangle the web of lies Scam Sethi has spun across the blogosphere this week. I suppose the most pervasive lie he continues to perpetrate is Blognation’s funding status and what he told his editors. According to his update on Blognation, Sethi falsely claims the following.

I explained we were in the process of raising funding and that we were already in discussions with several Angel and VC’s as far back as July. Each editor was aware they would be paid in full, back dated from when they joined upon closure of the funding. I also said I expected to have closed it at the end September if not sooner.

In addition, a commenter pointed out that the About page at Blognation in FAQs clearly states that,“Blognation is backed by undisclosed venture capital by vendor advertising and through affiliate advertising.”

Also compare his statements this week with those in his own words to a prospective Blognation editor.

So what we’re offering everybody is a base salary, a percentage of the ad revenue based on how much traffic….  So the way the ad revenue works, the more people generate page impressions the more ad revenue we generate and you get a percentage of that revenue.

Pretty simple model really.  And then we offer stock options.  And we do that for everybody. And that just makes life useful.  Because as we said, there’s no point – bloggers make no money and if they make no money their not interested.


Sam compounds his twisted accounts of Blognation’s funding status by assuring Jemima Kiss of The Guardian that funding is imminent.

He gave me the name of the investor and said money is due to come through on December 10th.

“Anyone raising money knows that it takes time, and it can be a horrible business. It has taken four months to grow this idea to a brand. Every editor has a contract and has the right to sue me, but there are nine editors on the backchannel that are aware of what is happening with the funding.

Let me state the obvious and point out that today is December 11th and there’s been no word from Sethi on the checks he’s written or electronic transfers completed to his beleaguered editors.

Sethi does get one part of his quote to Jemima correct. All of those who joined Blognation have contracts and have the right to sue him.

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