While speaking at The Progress and Freedom Foundation Aspen Summit on August 21, 2007, Eric Schmidt states that Google plans to make good on their 700 MHz bid of 4.6 Billion with a caveat. He explains that the FCC’s final language will be “important.” The principles that the FCC embraced need to be reflected in the actual rules when they are published. At about 30 minutes, you’ll hear the confirmation. In addition, Schmidt seems to indicate Google is collaborating with others on their bid.
He also explains the power of the same features highlighted by John Stratton, CMO of Verizon Wireless that the combination of phone, camera, data network and GPS makes the advertising delivered to mobile subscribers enormously valuable.