What was new at BREW 2007: into the new

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The BREW Conference is traditionally focused on developers. Past events brought together operators, handset makers and developers working with Qualcomm’s BREW platform for the delivery of content, namely games and other applications. There were several new aspects to the conference in 2007 that distinquish it from previous years. A clear signal of the change in the conference and for BREW, itself, was the choice of Keynote speakers, notably H3 and Time Warner Music.

BREW and GSM Operators

The addition of GSM operators this year was a first for the conference. You might wonder what the attraction for a GSM operator would be in a platform designed to deliver applications to CDMA subscribers. The answer is found in Qualcomm’s move 18 months ago to break BREW into three components: UiOne, DeliveryOne, and QPoint.

UiOne has been deployed by O2, Telecom Italia and apparently there is a deal in the works between Qualcomm and Three for use of the platform (no official announcement, yet). In Europe, the UI is determined and controlled by the handset manufacturers, but UiOne places that critical aspect of the user experience back into the operator’s domain. UiOne allows for customization through theme development as illustrated by Alltel Wireless’ Celltop application. The availability of the scripting language TrigML from UiOne’s SDK makes the UI extensible. Third party theme development, enhanced discovery and web services delivery are simplified which is very attractive to operators regardless of their underlying network technologies.

Welcome Media/Content Providers

Also, a new addition to the conference this year was the participation of media companies like keynote presenter Time Warner Music (TWM). This is foreshadowing to the future of BREW plus MediaFLO. A number of other media companies were present as attendees changing the BREW audience and definitely the conference session lineup with broader coverage than in past years. The BREW Conference has been technology centric, but with the expansion of participants new topics arose focused on solutions over technology and seamless user experience as the path to monetization.

What was new at BREW 2007: into the new

Published by:

The BREW Conference is traditionally focused on developers. Past events brought together operators, handset makers and developers working with Qualcomm’s BREW platform for the delivery of content, namely games and other applications. There were several new aspects to the conference in 2007 that distinquish it from previous years. A clear signal of the change in the conference and for BREW, itself, was the choice of Keynote speakers, notably H3 and Time Warner Music.

BREW and GSM Operators

The addition of GSM operators this year was a first for the conference. You might wonder what the attraction for a GSM operator would be in a platform designed to deliver applications to CDMA subscribers. The answer is found in Qualcomm’s move 18 months ago to break BREW into three components: UiOne, DeliveryOne, and QPoint.

UiOne has been deployed by O2, Telecom Italia and apparently there is a deal in the works between Qualcomm and Three for use of the platform (no official announcement, yet). In Europe, the UI is determined and controlled by the handset manufacturers, but UiOne places that critical aspect of the user experience back into the operator’s domain. UiOne allows for customization through theme development as illustrated by Alltel Wireless’ Celltop application. The availability of the scripting language TrigML from UiOne’s SDK makes the UI extensible. Third party theme development, enhanced discovery and web services delivery are simplified which is very attractive to operators regardless of their underlying network technologies.

Welcome Media/Content Providers

Also, a new addition to the conference this year was the participation of media companies like keynote presenter Time Warner Music (TWM). This is foreshadowing to the future of BREW plus MediaFLO. A number of other media companies were present as attendees changing the BREW audience and definitely the conference session lineup with broader coverage than in past years. The BREW Conference has been technology centric, but with the expansion of participants new topics arose focused on solutions over technology and seamless user experience as the path to monetization.

What was new at BREW 2007: into the new

Published by:

The BREW Conference is traditionally focused on developers. Past events brought together operators, handset makers and developers working with Qualcomm’s BREW platform for the delivery of content, namely games and other applications. There were several new aspects to the conference in 2007 that distinquish it from previous years. A clear signal of the change in the conference and for BREW, itself, was the choice of Keynote speakers, notably H3 and Time Warner Music.

BREW and GSM Operators

The addition of GSM operators this year was a first for the conference. You might wonder what the attraction for a GSM operator would be in a platform designed to deliver applications to CDMA subscribers. The answer is found in Qualcomm’s move 18 months ago to break BREW into three components: UiOne, DeliveryOne, and QPoint.

UiOne has been deployed by O2, Telecom Italia and apparently there is a deal in the works between Qualcomm and Three for use of the platform (no official announcement, yet). In Europe, the UI is determined and controlled by the handset manufacturers, but UiOne places that critical aspect of the user experience back into the operator’s domain. UiOne allows for customization through theme development as illustrated by Alltel Wireless’ Celltop application. The availability of the scripting language TrigML from UiOne’s SDK makes the UI extensible. Third party theme development, enhanced discovery and web services delivery are simplified which is very attractive to operators regardless of their underlying network technologies.

Welcome Media/Content Providers

Also, a new addition to the conference this year was the participation of media companies like keynote presenter Time Warner Music (TWM). This is foreshadowing to the future of BREW plus MediaFLO. A number of other media companies were present as attendees changing the BREW audience and definitely the conference session lineup with broader coverage than in past years. The BREW Conference has been technology centric, but with the expansion of participants new topics arose focused on solutions over technology and seamless user experience as the path to monetization.

What was new at BREW 2007: into the new

Published by:

The BREW Conference is traditionally focused on developers. Past events brought together operators, handset makers and developers working with Qualcomm’s BREW platform for the delivery of content, namely games and other applications. There were several new aspects to the conference in 2007 that distinquish it from previous years. A clear signal of the change in the conference and for BREW, itself, was the choice of Keynote speakers, notably H3 and Time Warner Music.

BREW and GSM Operators

The addition of GSM operators this year was a first for the conference. You might wonder what the attraction for a GSM operator would be in a platform designed to deliver applications to CDMA subscribers. The answer is found in Qualcomm’s move 18 months ago to break BREW into three components: UiOne, DeliveryOne, and QPoint.

UiOne has been deployed by O2, Telecom Italia and apparently there is a deal in the works between Qualcomm and Three for use of the platform (no official announcement, yet). In Europe, the UI is determined and controlled by the handset manufacturers, but UiOne places that critical aspect of the user experience back into the operator’s domain. UiOne allows for customization through theme development as illustrated by Alltel Wireless’ Celltop application. The availability of the scripting language TrigML from UiOne’s SDK makes the UI extensible. Third party theme development, enhanced discovery and web services delivery are simplified which is very attractive to operators regardless of their underlying network technologies.

Welcome Media/Content Providers

Also, a new addition to the conference this year was the participation of media companies like keynote presenter Time Warner Music (TWM). This is foreshadowing to the future of BREW plus MediaFLO. A number of other media companies were present as attendees changing the BREW audience and definitely the conference session lineup with broader coverage than in past years. The BREW Conference has been technology centric, but with the expansion of participants new topics arose focused on solutions over technology and seamless user experience as the path to monetization.

What was new at BREW 2007: into the new

Published by:

The BREW Conference is traditionally focused on developers. Past events brought together operators, handset makers and developers working with Qualcomm’s BREW platform for the delivery of content, namely games and other applications. There were several new aspects to the conference in 2007 that distinquish it from previous years. A clear signal of the change in the conference and for BREW, itself, was the choice of Keynote speakers, notably H3 and Time Warner Music.

BREW and GSM Operators

The addition of GSM operators this year was a first for the conference. You might wonder what the attraction for a GSM operator would be in a platform designed to deliver applications to CDMA subscribers. The answer is found in Qualcomm’s move 18 months ago to break BREW into three components: UiOne, DeliveryOne, and QPoint.

UiOne has been deployed by O2, Telecom Italia and apparently there is a deal in the works between Qualcomm and Three for use of the platform (no official announcement, yet). In Europe, the UI is determined and controlled by the handset manufacturers, but UiOne places that critical aspect of the user experience back into the operator’s domain. UiOne allows for customization through theme development as illustrated by Alltel Wireless’ Celltop application. The availability of the scripting language TrigML from UiOne’s SDK makes the UI extensible. Third party theme development, enhanced discovery and web services delivery are simplified which is very attractive to operators regardless of their underlying network technologies.

Welcome Media/Content Providers

Also, a new addition to the conference this year was the participation of media companies like keynote presenter Time Warner Music (TWM). This is foreshadowing to the future of BREW plus MediaFLO. A number of other media companies were present as attendees changing the BREW audience and definitely the conference session lineup with broader coverage than in past years. The BREW Conference has been technology centric, but with the expansion of participants new topics arose focused on solutions over technology and seamless user experience as the path to monetization.

BREW 2007: Cardless SIMs on Sprint Nextel

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The BREW conference is underway in San Diego, CA. The attendance is strong and there are lots of applications which deliver “media”. My first observation at the conference was the following. The phrase mobile content is last year’s color, and now, all is media. Ringtones, wallpapers, logos, text messages, pictures, and of course, video are all media.

Brian Finnerty, director of devices at Sprint Nextel, reached the top of the escalator just as I walked up to it. I took the opportunity to ask him a question or two.

me: “Sprint has always been known as the carrier with the coolest phones. Why didn’t Sprint land the iPhone?”

Brian: “They didn’t ask us. Apple wanted a GSM carrier so they could launch worldwide, or internationally.”

me: “What about SIM cards for CDMA carriers? Will Sprint have SIM cards in the near future?”

Brian: “We are deploying SIM technology without the card.”

me: “When?”

Brian: “It’s working on the phone I have in my pocket, right now.”

me: “Can I see that?”

Brian: “No.”

me: “When will Sprint release it?”

Brian: “In August.”

Nextel phones use SIM cards, and the new cardless SIM solution may be one benefit that can be credited to the merger. From a consumer perspective the benefit of having a card module is the ability to move it from one phone to another or change network operators by popping in a new SIM card to an existing device. It’s unclear what the consumer benefit will be for Sprint’s cardless SIM.

BREW 2007: Cardless SIMs on Sprint Nextel

Published by:

The BREW conference is underway in San Diego, CA. The attendance is strong and there are lots of applications which deliver “media”. My first observation at the conference was the following. The phrase mobile content is last year’s color, and now, all is media. Ringtones, wallpapers, logos, text messages, pictures, and of course, video are all media.

Brian Finnerty, director of devices at Sprint Nextel, reached the top of the escalator just as I walked up to it. I took the opportunity to ask him a question or two.

me: “Sprint has always been known as the carrier with the coolest phones. Why didn’t Sprint land the iPhone?”

Brian: “They didn’t ask us. Apple wanted a GSM carrier so they could launch worldwide, or internationally.”

me: “What about SIM cards for CDMA carriers? Will Sprint have SIM cards in the near future?”

Brian: “We are deploying SIM technology without the card.”

me: “When?”

Brian: “It’s working on the phone I have in my pocket, right now.”

me: “Can I see that?”

Brian: “No.”

me: “When will Sprint release it?”

Brian: “In August.”

Nextel phones use SIM cards, and the new cardless SIM solution may be one benefit that can be credited to the merger. From a consumer perspective the benefit of having a card module is the ability to move it from one phone to another or change network operators by popping in a new SIM card to an existing device. It’s unclear what the consumer benefit will be for Sprint’s cardless SIM.

BREW 2007: Cardless SIMs on Sprint Nextel

Published by:

The BREW conference is underway in San Diego, CA. The attendance is strong and there are lots of applications which deliver “media”. My first observation at the conference was the following. The phrase mobile content is last year’s color, and now, all is media. Ringtones, wallpapers, logos, text messages, pictures, and of course, video are all media.

Brian Finnerty, director of devices at Sprint Nextel, reached the top of the escalator just as I walked up to it. I took the opportunity to ask him a question or two.

me: “Sprint has always been known as the carrier with the coolest phones. Why didn’t Sprint land the iPhone?”

Brian: “They didn’t ask us. Apple wanted a GSM carrier so they could launch worldwide, or internationally.”

me: “What about SIM cards for CDMA carriers? Will Sprint have SIM cards in the near future?”

Brian: “We are deploying SIM technology without the card.”

me: “When?”

Brian: “It’s working on the phone I have in my pocket, right now.”

me: “Can I see that?”

Brian: “No.”

me: “When will Sprint release it?”

Brian: “In August.”

Nextel phones use SIM cards, and the new cardless SIM solution may be one benefit that can be credited to the merger. From a consumer perspective the benefit of having a card module is the ability to move it from one phone to another or change network operators by popping in a new SIM card to an existing device. It’s unclear what the consumer benefit will be for Sprint’s cardless SIM.

BREW 2007: Cardless SIMs on Sprint Nextel

Published by:

The BREW conference is underway in San Diego, CA. The attendance is strong and there are lots of applications which deliver “media”. My first observation at the conference was the following. The phrase mobile content is last year’s color, and now, all is media. Ringtones, wallpapers, logos, text messages, pictures, and of course, video are all media.

Brian Finnerty, director of devices at Sprint Nextel, reached the top of the escalator just as I walked up to it. I took the opportunity to ask him a question or two.

me: “Sprint has always been known as the carrier with the coolest phones. Why didn’t Sprint land the iPhone?”

Brian: “They didn’t ask us. Apple wanted a GSM carrier so they could launch worldwide, or internationally.”

me: “What about SIM cards for CDMA carriers? Will Sprint have SIM cards in the near future?”

Brian: “We are deploying SIM technology without the card.”

me: “When?”

Brian: “It’s working on the phone I have in my pocket, right now.”

me: “Can I see that?”

Brian: “No.”

me: “When will Sprint release it?”

Brian: “In August.”

Nextel phones use SIM cards, and the new cardless SIM solution may be one benefit that can be credited to the merger. From a consumer perspective the benefit of having a card module is the ability to move it from one phone to another or change network operators by popping in a new SIM card to an existing device. It’s unclear what the consumer benefit will be for Sprint’s cardless SIM.

BREW Conference 2007

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brew conference 07

The BREW Conference 2007 will take place next week in sunny San Diego, CA. I’m attending portions of the conference and would be happy to meet with anyone interested in chatting about mobile applications, companies that would like to brief me for publication at Mobile Messaging 2.0, or would participate in a podcast interview. Email me at mojo @ thisdomain or text to +1 619 804 1268. P.S. I do not answer calls unidentified by or blocking caller id.